Why You Need Mobile Marketing
The so-called ‘art of the sale’ and the knowledge that comes with it is has for a long time been a key identifier to successful businesses and entrepreneurs. Truthfully, selling is not an art but a skill that anyone can learn. What separates the great from the good is a person’s ability to be a master at the skill, rather than merely competent. It’s drive and determination, it’s a thirst to never give up and to find and use resources when others believe there are none. Now that selling, advertising and marketing take place on so many mediums; face-to-face, over the phone, video chat, webinars, display advertising, social media, search engines… there really is no excuse for not using what is available to you.
So this holiday season for those who are truly resourceful and don’t have all their eggs in one basket, mobile marketing, mobile optimisation and mobile retail are the new, and successful avenues to generate profits. Dubbed the ‘remote control for our life’, smartphones now permeate every aspect of our day-to-day tasks. More than just a tool to communicate with others, we use them to organise our days, pay our bills, shop, research; the list goes on. For anyone who has lost their wallet, you will recall that sinking and distinct feeling of being very lost when you realised you had misplaced such an important item. While without doubt our wallets are still very important, I think it’s safe to say that the idea of losing your phone is much worse. The sheer amount of personal data that we store on our phones really is mind boggling. As business owners, that data is a goldmine of customer insight waiting to be tapped into. Used wisely and you really can target people who are likely to convert with you.
TechCrunch writer Ingrid Lunden reported that in the United States, “the first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, with mobile devices — led by smartphones — accounting for a record $1.5 billion of that amount, with $2.72 billion spent on Black Friday and $1.73 billion on Thanksgiving”. It’s always interesting to watch these statistics unfold in the US because Australia usually follows. It’s a great way for Australian and New Zealand SMEs to keep their ear to the ground and pick up on successful trends.
As mobile commerce gains greater traction on our own shores, your best chance to be at the forefront is to ensure you have a mobile marketing strategy. Many business owners believe that if they already have an online marketing strategy in place that the same can be used for mobile usage, but this is not necessarily the case. The biggest indicator of this was Google’s April algorithm update to rank sites higher which are mobile optimised over those which are not. If you’re unsure how to get started on your mobile marketing strategy, get in touch with the team here at SponsoredLinX today on 1300 859 600 and speak with our professional team about what a mobile marketing strategy can do for your business.